City of Modesto Golf Course Advisory Committee Agenda May 2026
TrueDemand Dynamic Pricing Continues Boosting Golf Revenues
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Description
TrueDemand’s dynamic pricing technology continues to be used by Modesto’s golf courses to optimize green fee revenue, with reported revenue lifts over static pricing. No new contract, amendment, or renewal for TrueDemand was considered at the May 20, 2026 meeting.
Contract Details
Vendor
TRUEDEMAND
Agency
Modesto City-County Airport Commission, CA
Contract Type
TECHNOLOGY
Document Date
May 20, 2026
Renewal Info
Existing technology/service engagement mentioned in performance reporting; renewal terms are not described in the document.
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