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TECHNOLOGYAWARDED

HART Joint Finance and Audit and Operations and Safety Committee Meeting Agenda March 2026

SELS USA Wins HART Emerging Technology Contract

Not-to-exceed amount of $5,000,000Hillsborough Area Regional Transit AuthoritySELS USA LLCMarch 23, 2026

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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo

Description

HART plans to award a five-year, not-to-exceed $5,000,000 contract to SELS USA LLC to deploy emerging technology and amenities at bus stops, including real-time arrival displays and messaging systems. The project will modernize the customer experience across an initial set of 85 high-impact locations using federal and state grant funds.

Contract Details

Contract Amount

Not-to-exceed amount of $5,000,000

Vendor

SELS USA LLC

Agency

Hillsborough Area Regional Transit Authority, FL

Contract Type

TECHNOLOGY

Document Date

March 23, 2026

Contract Term

Five years

Renewal Info

Base five-year technology contract; no specific renewal or extension options are described.

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