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PROFESSIONAL_SERVICESAPPROVED

Louisiana Dairy Industry Promotion Board Meeting Minutes February 2025

Board Approves $43K Promotion Contract with Garrison Advertising

Up to $70,000.00 (approved regular budget $43,000.00; LAFA Certified Grant $10,000.00; Social Media Boosting $2,000.00)Louisiana DOAF | Agricultural Commodities CommissionGARRISON ADVERTISINGFebruary 19, 2025

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WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
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Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
Comcate logo
SafeTouch logo
IANS Research logo
Motive logo
Veritone logo
TerraCycle logo
Cyvl logo
WithersRavenel logo
Derivita logo
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Description

The Louisiana Dairy Industry Promotion Board approved a $43,000 regular contract with Garrison Advertising for FY 2024-2025 covering social media, video, print, and promotional activities. An additional $2,000 was approved for social media boosting, with a separate $10,000 LAFA Certified Grant portion for specific campaigns pending grant agency amendment. All 2025-2026 activities and budget are to be proposed and voted at the June meeting.

Contract Details

Contract Amount

Up to $70,000.00 (approved regular budget $43,000.00; LAFA Certified Grant $10,000.00; Social Media Boosting $2,000.00)

Vendor

GARRISON ADVERTISING

Agency

Louisiana DOAF | Agricultural Commodities Commission, LA

Contract Type

PROFESSIONAL_SERVICES

Document Date

February 19, 2025

Contract Term

Fiscal Year 2024-2025 (July 2024 – June 2025); LAFA Grant subject to amendment approval; possible continuation FY 2025-2026 pending June vote

Renewal Date

2025-06-30

Renewal Info

Annual renewal and new budget/activities for FY 2025-2026 to be proposed and approved at June 2025 meeting. Amendment to LAFA grant (for digital animations) pending. Contract allows up to $70,000 total per year if Board elects to increase budget.

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