city_of_holland_international_relations_commission.pdf
Adams Outdoor Billboard Campaign Promotes Festival
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Description
The City of Holland engaged Adams Outdoor for a billboard campaign promoting the 2025 International Festival of Holland, running from September 1–28 on two boards and generating over 325,000 impressions. This outdoor advertising contract boosted regional visibility for the event.
Contract Details
Vendor
ADAMS OUTDOOR
Agency
City of Holland city, MI
Contract Type
PROFESSIONAL_SERVICES
Document Date
November 6, 2025
Contract Term
Billboard campaign from September 1–28, 2025
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