DDA Considers Renewal with Greenlight Marketing

The Traverse City DDA is being asked to renew its professional services contract with Greenlight Marketing for a not-to-exceed $55,000 to support marketing and advertising for downtown businesses and events in the new fiscal year. The agreement would be funded with $44,000 from TIF-97 and $11,000 from Old Town TIF.

Scope & details

The full contract record, as filed.

Contract amount

Not to exceed $55,000 (using $44,000 of TIF-97 funds and $11,000 of Old Town TIF funds)

Contract type

PROFESSIONAL_SERVICES

Contract term

One fiscal year (new fiscal year 2026–2027)

Renewal date

2027-06-30

Renewal

Renewal of an existing professional services agreement for another fiscal year; prior years’ contracts are referenced as having been in place for several years.

Document type

AgendaPacket

Source document

Traverse City Downtown Development Authority Agenda Packet 2026-07-17

Related contracts

Other contracts from Greenlight Marketing.

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traverse_city_downtown_development_authority_regul.pdf

ONGOING

City of Traverse, MichiganOct 17, 2025

traverse_city_downtown_development_authority_study.pdf

pending

City of Traverse, Michigan$NAAug 2, 2024

Frequently asked questions

Common questions about this contract, answered from the record.

Who was awarded the professional services contract by City of Traverse?

Greenlight Marketing was awarded this professional services contract by City of Traverse, as recorded on July 17, 2026. The contract value is Not to exceed $55,000 (using $44,000 of TIF-97 funds and $11,000 of Old Town TIF funds).

How much is the Greenlight Marketing contract with City of Traverse worth?

The Greenlight Marketing contract with City of Traverse is valued at Not to exceed $55,000 (using $44,000 of TIF-97 funds and $11,000 of Old Town TIF funds), covering professional services work.

What type of contract is this?

This is a Professional Services contract, documented as a agendapacket record, structured as a not-to-exceed (ceiling) agreement.

Where was this contract approved?

This contract appears in Traverse City Downtown Development Authority Agenda Packet 2026-07-17 (AgendaPacket), dated July 17, 2026 from City of Traverse. Civic IQ extracts contract records directly from agency meeting documents and solicitations.

What other contracts does Greenlight Marketing hold?

Greenlight Marketing may hold additional government contracts. View their full contract history, the agencies they serve, and total tracked spend on their Civic IQ vendor profile.

View Greenlight Marketing's profile

What is City of Traverse currently buying?

Explore City of Traverse's vendors, signed contracts, and active RFPs on their Civic IQ agency profile.

View City of Traverse's profile