RFP Planned for $15M Statewide Water Safety Education Campaign
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Description
The NYS Department of Water Safety will issue an RFP for a multi-year public awareness campaign on water safety, with an annual budget starting at $7 million. The procurement seeks an experienced firm to design and launch a comprehensive educational campaign targeting parents and educators statewide.
Contract Details
Contract Amount
$7 million in year one, $5 million in year two, $3 million in year three
Vendor
DEPARTMENT OF WATER SAFETY
Agency
Rochester Psychiatric Center, NY
Contract Type
CONSULTING
Document Date
August 1, 2025
Contract Term
3 years
Renewal Date
2028-06-30
Renewal Info
Planned as a three-year campaign, with possible renewal or extension depending on campaign effectiveness and available future funding.
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